http://www.nextbillion.net/multimedia/2005/12/07/itc-s-e-choupal-a-platform-strategy-for-rural-transformation Comments for "ITC’s E-Choupal: A Platform Strategy for Rural Transformation" en http://www.nextbillion.net/multimedia/2005/12/07/itc-s-e-choupal-a-platform-strategy-for-rural-transformation <div class="flexinode-body flexinode-5"><div class="flexinode--8"> <strong>Session Title: </strong><br /> Innovative Solutions</div> <div class="flexinode--12"> <strong>Date of talk or publication: </strong><br /> 2005</div> <div class="flexinode--9"> <strong>Speaker Name / Title: </strong><br /> Ravi Anupindi &amp; S. Sivakumar</div> <div class="flexinode--10"> <strong>Organization: </strong><br /> University of Michigan, Ross School of Business &amp; ITC Ltd.</div> <div class="flexinode--11"> <strong>Description: </strong><br /> Seven hundred million people, a majority of whom survive on subsistence earnings as either  marginal farmers or laborers, live in more than 600,000 villages spread across a rural India barely supported by a weak infrastructure. These rural poor are trapped in a “vicious circle” of low equilibrium characterized by low margins, low risk-taking ability, low investments, low productivity, and low-incomes. Private businesses can build a profitable business model out of streamlining the rural value chains and facilitating empowered market access for the poor. Profits captured from the process of streamlining the value chains can fund the creation of a market infrastructure that can be leveraged to provide a host of products and services to these traditionally under-served consumers and concomitantly increase shareholder value through this service to society.<br class="clear" /></div> </div> http://www.nextbillion.net/multimedia/2005/12/07/itc-s-e-choupal-a-platform-strategy-for-rural-transformation#comment Agriculture Successful Models Wed, 07 Dec 2005 15:50:52 -0500 John Paul 1899 at http://www.nextbillion.net