http://www.nextbillion.net/multimedia/2005/12/07/understanding-consumers-and-retailers-at-the-base-of-the-pyramid-in-latin-america Comments for "Understanding Consumers and Retailers at the Base of the Pyramid in Latin America" en http://www.nextbillion.net/multimedia/2005/12/07/understanding-consumers-and-retailers-at-the-base-of-the-pyramid-in-latin-america <div class="flexinode-body flexinode-5"><div class="flexinode--8"> <strong>Session Title: </strong><br /> Understanding BOP Markets</div> <div class="flexinode--12"> <strong>Date of talk or publication: </strong><br /> 2005</div> <div class="flexinode--9"> <strong>Speaker Name / Title: </strong><br /> Guillermo D’Andrea &amp; Gustavo Herrero</div> <div class="flexinode--10"> <strong>Organization: </strong><br /> IAE School of Business, Universidad Austral &amp; Latin American Research Center, Harvard Business School </div> <div class="flexinode--11"> <strong>Description: </strong><br /> Our research attempts to understand the vast segments of consumers who make up the low to middle-low socioeconomic strata – the base of the pyramid – in Latin America and the retailers that serve them. The project covered six countries – Argentina, Brazil, Chile, Colombia, Costa Rica and Mexico – that are the home to 71% of the region’s population and represents 81% of its GDP. Data from four focus groups conducted in each country and 217 retailer interviews were supplemented with macroeconomic information for the region. We drew heavily on Booz Allen &amp; Hamilton’s field work and focus groups conducted by IBOPE under the sponsorship of the Coca-Cola Retailing Research Council, Latin America. <br class="clear" /></div> </div> http://www.nextbillion.net/multimedia/2005/12/07/understanding-consumers-and-retailers-at-the-base-of-the-pyramid-in-latin-america#comment Consumer Products Wed, 07 Dec 2005 14:05:57 -0500 John Paul 1894 at http://www.nextbillion.net