http://www.nextbillion.net/switch-to-the-low-income-customer Comments for "How P&G Switched to the Low-Income Customer" en http://www.nextbillion.net/switch-to-the-low-income-customer#comment-314 The <a href="http://msnbc.msn.com/id/10033502/">Financial Times</a> and <a href="http://www.wbcsd.org/Plugins/DocSearch/details.asp?DocTypeId=32&ObjectId=MTcyNzc&URLBack=%2Ftemplates%2FTemplateWBCSD4%2Flayout%2Easp%3Ftype%3Dp%26MenuId%3DODQ%26doOpen%3D1%26ClickMenu%3DRightMenu">MSNBC</a> are also noting P&G's new efforts to target the Bottom of the Pyramid. <br class="clear" /> Wed, 16 Nov 2005 14:18:22 -0500 _Alex Bloom comment 314 at http://www.nextbillion.net http://www.nextbillion.net/switch-to-the-low-income-customer <div class="flexinode-body flexinode-4"><span class="flexinode-timestamp-13"> November 14, 2005 - 14:00, </span> <span class="flexinode-textfield-14"> Financial Times</span> <div class="flexinode-textfield-15"> Switch to the Low-Income Customer</div><br> <div class="form-item"> <label>Story Link:</label> <a href="http://news.ft.com/cms/s/8a9aff44-5538-11da-8a74-00000e25118c.html">http://news.ft.com/cms/s/8a9aff44-5538-11da-8a74-00000e25118c.html</a> </div> <div class="flexinode-textarea-6"> <p><i>“We’ve changed our standard of innovation so we can serve more of the world’s consumers. So it’s now a better brand experience for the target consumer and a lower product cost structure than the competition can deliver.”</i><br /><br />Gilbert Cloyd, Procter &amp; Gamble’s chief technology officer, unfolds a disposable nappy on a table at the company’s Cincinnati headquarters.<br /><br />With a lightly elasticated edge and a basic inner lining, it is a prototype that, if proven commercially viable, could come to symbolise P&amp;G’s boldest attempt yet to crack the world’s fastest-growing segment of consumers – the billions of low-income people in developing countries.<br /><br />The brief: to produce a nappy that should cost a Chinese parent no more than a fresh egg – or about 10 cents.<br /><br />For a company long focused on selling detergent, toothpaste and beauty lotion to the world’s wealthiest 1bn consumers, the production of ultra-low-cost products marks a radical shift in its business model.<br /><br /><br class="clear" /></div> </div> http://www.nextbillion.net/switch-to-the-low-income-customer#comment Consumer Products Asia Pacific Latin America Tue, 15 Nov 2005 13:13:41 -0500 Rob Katz 1709 at http://www.nextbillion.net