http://www.nextbillion.net/multimedia/2005/10/04/casas-bahia-fulfilling-a-dream Comments for "Casas Bahia: Fulfilling a Dream" en http://www.nextbillion.net/multimedia/2005/10/04/casas-bahia-fulfilling-a-dream#comment-806 Excelent article !!!!<br class="clear" /> Sat, 24 Jun 2006 15:00:56 -0500 Fausto de Bessa Braga comment 806 at http://www.nextbillion.net http://www.nextbillion.net/multimedia/2005/10/04/casas-bahia-fulfilling-a-dream <div class="flexinode-body flexinode-5"><div class="flexinode--12"> <strong>Date of talk or publication: </strong><br /> December 2003</div> <div class="flexinode--10"> <strong>Organization: </strong><br /> University of Michigan</div> <div class="flexinode--11"> <strong>Description: </strong><br /> <p><img vspace="5" hspace="5" border="0" align="left" src="/image/view/1816" />In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its emphasis on serving the poor customer, its low prices, and credit determined by payment history rather than formal income (70% of CB customers have no formal or consistent income), Casas Bahia grosses over a billion US dollars a year, and has invoked deep loyalty in its customers.<br /><br /> To view the case study, either click on the attachment below, or view the original link <a target="_blank" href="http://www.bus.umich.edu/FacultyResearch/ResearchCenters/ProgramsPartnerships/IT-Champions/Casas%20Bahia.pdf">here</a>.</p><br class="clear" /></div> </div> http://www.nextbillion.net/multimedia/2005/10/04/casas-bahia-fulfilling-a-dream#comment Consumer Products Miscellaneous Tue, 04 Oct 2005 11:32:13 -0500 John Paul 1447 at http://www.nextbillion.net