http://www.nextbillion.net/activitycapsule/1100 Comments for "Annapurna" en http://www.nextbillion.net/activitycapsule/1100 <div class="flexinode-body flexinode-6"><table class="actable" width="470px" cellpadding="5" cellspacing="0" border="0"> <tr><td class="actable-left" width="175px" valign="top"> <div class="flexinode-textfield-23"> <strong>Managing Organization: </strong> Unilever<br /><br /> </div> <div class="flexinode-textfield-38"> <strong>Activity URL: </strong> <dd><a href="http://www.unilever.com/ourbrands/casestudies/annapurna.asp" TARGET="_blank">http://www.unilever.com/ourbrands/casestudies/annapurna.asp</a></dd><br /><br /> </div> <td width="295px" valign="top" align="left"> <div class="flexinode-textarea-22"> <strong>Activity Description: </strong> In 1999, Unilever Africa Regional Group created a separate business unit called Popular Foods to target mass-market consumers with nutritious foods at affordable prices. One of their first products was Annapurna, a refined iodised salt sold in small sachets to help preserve the iodine - a product originally developed for the Indian market by Hindustan Lever. The salt has important health benefits for those who suffer from Iodine Deficiency Disorder, which can cause retardation, brain damage, and, in pregnancy, stillbirths and congenital abnormalities.<br class="clear" /></div> </td> </tr> </table> </div><p><a href="http://www.nextbillion.net/activitycapsule/1100">read more</a></p> http://www.nextbillion.net/activitycapsule/1100#comment Consumer Products Activity Health Activity Active Consumer For-profit Activity Ghana India Kenya Malawi Mozambique Nigeria Private Investment Funded South Asia Sub-Saharan Africa Wed, 31 Aug 2005 10:43:15 -0400 admin 1100 at http://www.nextbillion.net