Hi Erik, Thank you for the informative correction to my earlier post - this gives a very clear idea of the difference between BoP approaches that emphasize selling to the poor and the co-venturing approach that you lay out in the BoP Protocol. This is an important distinction to make for me and our readers as the BoP hypothesis has taken root and is sprouting an ever more diverse array of discussions on who the BoP are and how businesses can engage them. Please do continue to contribute your knowledge on this subject and of course keep all of us at NextBillion apprised of your future publications! -Derek