IT Business Net
Grupo Salinas Founder and Chairman Ricardo B. Salinas Addresses FIU Highilighting Opportunities at the BOP
With a presentation entitled "Selling to the Poor: a 100-Year Success Story," Mr. Salinas shared some of the entrepreneurial and social development opportunities of businesses that focus on low-income consumers, a market referred to by University of Michigan Business School Professor C.K. Prahalad as the "Bottom of the Pyramid."
"The best solution to the problem of poverty is to create wealth," argued Mr. Salinas. "We need to look for new entrepreneurial solutions to old problems," he added.
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