From the Back-Yard to the Boutique: Entrepreneurship in India

Submitted by Derek Newberry on August 6, 2007 - 18:01.

"India may be better-known for its high-flying entrepreneurs who have turned the nation into a high-tech center and outsourcing mecca. But the still largely rural country also is gaining a name as a center for smaller-scale innovation."
This came from a recent Chicago Tribune article on entrepreneurship in India. The piece continues:

"In farm sheds and machine shops and on small rural plots, India's back-yard inventors are coming up with creations that their backers hope will make it big, solve a few of the world's problems, boost India's exports and continue cutting the country's dismal poverty rate."

Meet some of these back-yard inventors, the founders of Indian enterprise, Conserve HRP:


Conserve is a fascinating fusion of sustainable business values and localized labor contexts. As I've written before, what makes the founders truly entrepreneurial is their ability to tap into a very common practice in India, rag-picking, and add value to create a product that connects to high-demand international markets.

The YouTube video linked above was kindly produced by a CNN crew on behalf of WRI - it provides a very real anecdote of the back-yard inventors referenced in the Tribune article. You hear the story of a woman who now earns three times what she made before gathering material for Conserve accessories. These operations turn entire heaps of otherwise useless plastic into $50 bags sold in European boutiques.


It's a very bittersweet story, as it shows the limitations of even well-intentioned entrepreneurs who hardly have the power to change the social conditions they must live and work within. But in an imperfect world, where rag-picking is a fact, it is comforting to know as Shalabh says in the video, that they can dramatically improve the lives of at least some of the BoP.


. . . . .
Submitted by Sustainable Joe on August 9, 2007 - 18:55.
But is it sustainable?
Submitted by Derek Newberry on August 22, 2007 - 13:22.
Conserve gets the material for its products from discarded plastic bags, thereby creating value from an otherwise useless source of waste, so there is a definite sustainability component.
Submitted by prasad on August 28, 2007 - 05:25.
why it canot be introduced in different states in the country . as a matter of fact we are consuming third in the largest consumers in the world . so scope is there .
Submitted by Maria on September 21, 2007 - 02:39.
the recycle isue is a green and smart idea to use the trash to make money. Idea that many of us should follow

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Basic HTML tags are accepted.
  • To ensure that you are human, your comment must first be previewed, then posted to the site. Please click "Preview" to see how your comment will look when posted.