
William Kramer, one of the work's principal authors, and deputy director of DTE, delivered the keynote address at the launch. "As a market approaching $4 trillion, Asia represents the largest opportunity for beneficial business engagement with low-income communities," he said. "Companies in Asia are leaders in BOP innovation, and that Japanese companies are waking up to the potential is a real tipping point."
The executive summary in Japanese was made available to those in attendance; a pdf is attached to this post (click "Read More" for attachment).
| Attachment | Size |
|---|---|
| The Next 4 Billion - Japanese version.pdf | 1.33 MB |


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