Initial News and Other TN4B Stories

Submitted by Rob Katz on March 19, 2007 - 16:18.

Today's The Next 4 Billion book launch event at the International Finance Corporation was a success by any measure.  There was a full house to hear C.K. Prahalad, Nariman Behravesh, Michael Klein, and Jonathan Lash.  Books ran out (if you were there and didn't get a copy, let us know).  We will have a full recap of the day's events here at NextBillion.net tomorrow; Al Hammond has already promised to blog, and I will be offering my synopsis of the speakers and Q&A.

In the meantime, a few small articles have appeared here and there regarding the book and its data.  Earthtrends developed a set of indicators based on the BOP data inside TN4B, and put out a release highlighting them.  The WRI home page also has an article about the book and how it came to fruition (full disclosure - I wrote that).  Have you seen other articles about the book?  Other sites or blogs covering it?  Please let me know (comments below or by contacting us.)

I'll also highlight the size of the BOP (see above) using one of the many graphics available for download over at The Next 4 Billion's web site; they're all in convenient PowerPoint format.

More tomorrow.  For now, I'm off to meet my mother, who surprised me by showing up at the launch event.  How sweet!


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Submitted by kevin Jones on March 19, 2007 - 19:39.
it's great to see the market maturing, metrics being added to size the market, etc.
Submitted by Max Oliva on March 20, 2007 - 14:05.
I have just blogged in regards to "The Next 4 Billion" report. Congratulations on your work, it is a very professional report which certainly adds a lot of value to the BoP conversation.
Submitted by Celine Lefleur on March 20, 2007 - 15:12.
Congratulations & thank you for producing this report, will be very helpful in advancing the importance of BOP efforts. I found out about your report thru the Paris Microfinance Network site : http://www.parismfn.org I hope to see continued conversation & thought around BOP activities on your site. regards, Celine
Submitted by Cat Laine on March 20, 2007 - 16:47.
Hey Rob, I was great to meet you yesterday. Kudos to a great job on the report. My post on the Next 4 Billion: http://www.aidg.org/component/option,com_jd-wp/Itemid,34/p,352/ Cat

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