Showing how far some elements of the financial sector have come in triple-bottom line investing, Philippe didn't see this as an even remotely philanthropic exercise - after a heavy dose of market research, his firm decided that moving capital into key green sectors in Brazil would generate high returns for investors. They are taking the lead in vetting companies in the sustainable agriculture and alternative fuels industries in particular, and are seeing companies with double or even triple digit growth rates.
The IFC's Innovation's blog earlier this week announced that "Brazil Banks are Global leaders In Sustainable Finance," based on a UNEPFI report showing the initiatives taken by the likes of Unibanco and ABN AMRO. It seems that actors in the financial sector are beginning to vote green with their dollars and Stratus is positioning itself to be an early winner in this growing trend. Philippe gives the details of the fund and fleshes out the philosophy a little more in the full article - take a look and stay tuned for announcements on the fund's first deals within the next month.


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