India's Amul Dairy Cooperative

Submitted by Ethan Arpi on August 24, 2006 - 15:26.

Earlier this week the Los Angeles Times reported that over 100,000 cooperatives have been formed in Venezuela in the last year, forming “the centerpiece of President Hugo Chavez's new socialist model to create jobs and redistribute this oil-rich country's wealth.” By providing tax exemptions and interest free loans, as well as hundreds of millions of dollars in subsidies from oil and tax revenue, the Venezuelan government has given “groups and existing companies” all the reason in the world to form cooperatives. And while cooperatives have done much to alleviate poverty and redistribute wealth, a remarkable feet in this economically stratified petrocracy, I remain highly suspicious of the project. What it comes down to is that I don’t entirely trust Chavez. Olly Millan, Chavez’s minister of popular economy, has fought off allegations that the cooperative program is a top-down, soviet-style operation, explaining that, “The state is a non-invasive facilitator.” It provides money to the cooperatives, Millan says, but once the cooperatives are fully functional, private mangers, not government bureaucrats, make business decisions. While this is a relief, I am still a bit incredulous, especially because the movement is so heavily dependent on oil, a finite resource disappearing before our very eyes. So I am inclined to think that Venezuela is not the best place, after all, for examining successful cooperative models. Perhaps a better, or at least a less controversial, place is India, where cooperative success stories abound.

As in Venezuela, India’s cooperative movement took off thanks to a helpful nudge from the government. In1970 India introduced Operation Flood, a program to create a nation wide milk grid by tapping into the latent power of India’s dairy farmers. But because these farmers were scattered throughout the country, often in areas far from major cities, a serious logistical problem would need to be worked out. By establishing an extensive system of 70,000 cooperatives, 170 district dairy unions, and 25 state level federations, the government had found an answer. According to Monica Raina of the United Nations Development Program, “A milk producer becomes a member by buying a share of the co-operative after agreeing to sell milk only to it. Members elect a managing committee headed by a chairperson responsible for recruitment of staff in charge of day-to-day operations.” In this way, cooperatives function as democratic enterprises that represent the will of the producers.

The Amul Dairy Cooperative, which had been around since 1946, was integrated into this system, helping transform India into one of the world’s largest milk producing countries. Dr. Verghese Kurien, who founded Amul, has been profiled on Ashoka’s changemakers website. Here is what they have to say about his organization:

Amul Dairy has organized over 10,000 village cooperatives, designed and implemented multiple interventions along the value chain. Together these cooperatives bring more than 10 million liters of milk to market daily, which makes them the leading player in the Indian milk industry. For many of India's rural poor, daily milk sales from the few cows they own is an essential part of their income. Yet the entire process from taking the milk to a market to selling it and collecting payments is fraught with inefficiency and unfairness. Amul Dairy has transformed the process for millions of small farmers by using an automatic, computerized collection system which reduces the time for weighing, quality testing and payment processing from a few hours with payment days later, to five minutes and immediate payment. Each day, milk is collected no more than 10 miles from the farmer, with this nationwide, decentralized, collection process. Amul developed a computerized quality testing machine, which makes the process transparent and fair to the farmer, and buys exclusively from women—a decision which has increased the status of the women, while developing a positive brand image for India's largest food products business.

As the case of Amul shows, cooperatives can be an integral part of economic growth in developing nations. It is also true that government can be an important catalyst, setting policies that integrate small producers into a more expansive economic system. But while government has the power to set responsible policies for poverty alleviation and enterprise development, it also has the power to introduce self-serving policies that are financially unsustainable. This, I fear, is happening in Venezuela.
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Submitted by hitesh patel on November 29, 2006 - 09:00.
dear sar, amul milk [shakti] not avelaybel any shop delevari man say v r readi 10 liter delevari your milk price per liter 2 Rs.more but ilike very much i sajesh your delivari fast and any shop i am from gujarat
Submitted by Govind Malhar Apte on December 19, 2006 - 09:17.
My wife and I have been drinking Cow milk for many years, in preference to Buffalow milk which is more prevalent here. Last week our milk delivery man switched from a local cow milk brand to AMUL. The plastic bag says it is Amul, there is a picture of a cow on the bag. The printing on the bag says it is toned & homogenised milk, but it does not mention anywhere that it is Cow Milk! Could you please enlighten as to your milk as a product? Does it come in different forms such as Cow Milk, Buffalo Milk, natural milk, Pasturised natural milk, homogenised milk, toned milk reconstructed from powder or otherwise. We live in a Senior Citizen's Condominium of Apartments. Not only us but all our neighbours in the Complex are concerned about the product being supplied! An early response will be greatly appreciated. Regards. Govind Apte.
Submitted by Prafulla Bhat on December 23, 2006 - 12:38.
Res. Sir My Self Prafulla S. Bhat in CA final preparing for MBA. i m interested in settlement of such kind of indusry. If i request u to help me you are willing to help me. it will much benifit not only for me but also for amul co-socity. Thanking you, Prafulla bhat
Submitted by bn sharma on January 19, 2007 - 10:54.
i read with interest the story of amul we wish to emulate your story here in himachal will you please help us providing trainigs to our farmers and supplying machines like automatic computerised milk collection system etc
Submitted by Anonymous on February 3, 2007 - 12:49.
I have heard that the India's Amul Taza Milk Contains Pig's Milk. How far this is true. Kindly Comment.
Submitted by Babita Bohra on February 7, 2007 - 00:43.
Dear Sir/ Mamdam, Let me introduce myself, I am Babita Bohra, I have completed my Ph.D. In Animal Sciences with major in Dairy Husbandry and Minor in Animal Nutrition. I have keen interest to do work with Amul Cooperative dairy. With Regards, Babita Bohra
Submitted by Dhiren Dave on February 16, 2007 - 01:50.
After a Market Survey found a very good demand of AMUL Products in Coimbatore.We believe in a Quality Product like AMUL. Are the most regular users of AMUL Prosucts and are aware of the Amul Market in the Northern India. It will bve our pride to be a part of the AMUL FAMILY.
Submitted by rameshwar singh on February 27, 2007 - 13:25.
this is the bulsit information that amul taza contin pig milk .this is to deviate u,the amul does not contain any thing other than pure milk.u can use it without any ambiguity
Submitted by Rohit Khandelwal on March 11, 2007 - 07:35.
Sir, I am keenly interested to have a dealership of Amul Products at Indore, M.P. I like the Amul Products for its quality, freshness and honesty. Pls. suggest. Thanks/ Rohit Khandelwal
Submitted by vijay kumar ojha on March 28, 2007 - 22:58.
sir i am persuing MBA from pune.i need summar project in marketing field in the month of june and july so can you give me a chance from your company.if it is possible please repply me soon as possible
Submitted by Gagan kumar sharma on March 29, 2007 - 06:32.
Hi, I m a supplier of AMUL products . My question is that why amul product's rate r higher than other milk brands..ie..saras. And we have no way to know that what r the changes in amul
Submitted by manu patel on April 4, 2007 - 10:40.
We should not forget to-day that cooperatives in the world have made significant contributions in creating and developing economies.We in the west should not forget that before we became developed nations,cocoperatives had made tremendous contributions.Even to-day largest 300 cooperatives which contributes 1 Trillion dollars revenue every year,majority are in developed nations.So saying now to developing nations that this is not the viable option is not only ridiculous but also serving corporations interests whose track record in not glorious.Even to-day,banks are trying to get rid of Credit unions in US by urging congress to deny certain previlages to Credit unions so that they go out of business.I hope developed nations look back their own history and help developing nations to create and nurture cooperative idea by showing their own experience.In long run that will help our own economies and take pride in creating a Global village and vibrant Global economy. Manu Patel
Submitted by Prashant kumar Mrudange on April 16, 2007 - 12:59.
Dear Sir, Please tell me about ur Delarship in MP -Chhindwara. I m interested for Delarship of Amul "The Test of India" plz send me all detailed. thanking of you Prashant.
Submitted by Bhawna on April 18, 2007 - 15:24.
sir i am persuing MBA from indore.i need summar training in marketing field (channel management)in the month of june and july .given a chance i can prove my worth in your organisation ,waiting for your reply.
Submitted by Ramesh Chander on April 28, 2007 - 07:47.
Interested to take distributorship at Hyderabad. Having own transport business at Hyderabad. Operating own fleets since last 10 years Ex Hyderabad to Bangalore. Request you to mail us the details and formalities for taking distributorship. Awaiting favourable reply from you. Thanks & regards, Ramesh Chander.
Submitted by deepti on June 7, 2007 - 02:15.
Respected sir, I am Surya Deppti , recently completed my Masters of science in family &community Science, from Avinashilingam Univesity for Women, Coimbatore,during 2005-2007,in which nutrition is the major part of the course.I would like to know about the job opportunities in u"r esteemed oranisation. I would love to work with your company.Awaiting favourable reply from you. your"s faithfully, deepti.
Submitted by nagaraju on July 9, 2007 - 00:41.
sir, I nagaraju,here to inform that am persuing my MBA in hyderabad. I would like to do a project work in your organisation so please provide me project to prove myself.I am waiting for your reply.
Submitted by Nileshkumar Patel on August 7, 2007 - 14:17.
Respected Sir, i Nileshkumar R. Patel want to start dairy farm by taking financial help with you please give me guide line for that.
Submitted by J.Patel on August 11, 2007 - 09:04.
Sir, I would like your estamied guidence & tech. support for establising a Dairy Farm. kindly, Guide me. Waiting your earliest reply.
Submitted by Deepak Khurana on August 12, 2007 - 07:56.
Sir, I am keenly interested to have a distributorship as wel as Exclusive Retail Shop of entire Amul Products at Bareilly, U.P. I like the Amul Products for its quality, freshness and honesty. I have 2000 sq. ft. covered area for this. Pls. suggest. Thanks/ Deepak Khurana Postal Add : 28, Islamia College Market, Bareilly Ph : 0581-2559136, mobile : 09412287672
Submitted by NIKHIL on August 24, 2007 - 13:38.
Plz send me the details to get dealership of all amul product in mumbai.
Submitted by Kalpesh K. Modh on August 30, 2007 - 02:38.
Respected sir, I am Kalpesh Modh , a Masters of science in Microbiology , from North Gujarat University, Patan,during 1999-2001,in which Microbiological analysis of the food, milk and water etc. the major part of the course,and I having six to seven years of experience in relevent field.I would like to know about the job opportunities in u"r esteemed oranisation. I am interested to work with your company.Awaiting favourable reply from you. your"s faithfully, Kalpesh Modh
Submitted by Florence.A on September 22, 2007 - 06:04.
Ive been using Amul Products from my childhood......And love seeing the ad on the TV ...this created an interest in me towards working at your company...Ive done my M.B.A.....do call me if the is any vacancy in your concern.....Waiting for your call Florence.A
Submitted by subhash athale on October 9, 2007 - 08:52.
Unless the members of the co-op. institute have a good moral character and strength, the co-ops do not run well. In indian situation, the citizen have a respect and awe for wealth and power. They are least bothered aboout how the the wealth and power was acquired. They elect the leaders to manage the co-ops, but then forget that the leaders are their representatives, and start thinking that the leaders are their rulers. Thus, the members of the co-op are unable to punish their representatives for any mismanagement and frauds. As it is impossible to change this servile mentality in the foreseeable future, Indians should better stay away from the cooperative movement.
Submitted by chetan katre on October 14, 2007 - 08:16.
I am student of MBA in food and agri business management.I want to present case study of your industry in my institute.So sir, please provide me your industry's information.
Submitted by Sanjay on October 20, 2007 - 00:20.
we as a self help group would like to start a dairy firm. Your expertise and valuable inputs will be greatly appreciated. We initially want to begin with 8 to 10 cows / buffalos. Sanjay
Submitted by dolly on November 10, 2007 - 08:28.
Can you please give me some idea about registration and licensing of dairy cooperative? Also I want to know about the government subsidies 1) for dairy cooperatives,and 2) for woman entrepreneurship. what type of machinery is needed for processing of dairy product and it cost? Is it available in India or do i need to import it?
Submitted by Sayantan Sam on February 29, 2008 - 00:20.
Please send me reply as soon as possible as it is required for my MBA project.
Submitted by Maya Patel on February 29, 2008 - 14:32.
Sir, i am persuing MBA from Pune and i wish to do my summer project in marketing field in the month of may and june so please if you could give me a chance to show my potential.please i do request u to reply me.
Submitted by mr nilesh on March 9, 2008 - 12:07.
please let me know about your produts.i like to import in london . u.k.
Submitted by Dr.Shanti Prakash Srivastava on March 14, 2008 - 05:56.
Respected Sir, Let me introduce myself,I am Dr.Shanti Prakash Srivastava.I have Ph.D degree in Animal Husbandary and Dairy. I have worked as a Senior Research Fellow in projets on Goats and Poultry for six years. I want to find jobs in Amul Dairy. Withregards, Waiting for favourable reply from you. Sincerely yours Dr.Shanti Prakash

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