Motorola at the BOP

Submitted by SeanG on March 8, 2005 - 16:57.

Emerging Demand

Motorola wins contract to provide ‘ultra-low-cost’ phones in emerging markets where millions of would-be wireless customers await

I found this Red Herring article really interesting. It is clearly a BOP strategy for them to be selling sub-$40 handsets in emerging markets. This finally puts connectivity in the reach of many people.

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