NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Case studies are a staple in business schools around the globe. For professors who want to incorporate them into their course or use them more effectively, faculty who want to turn their research into a case study, and students curious on how to write one themselves (especially those students interested in entering the NextBillion Case Writing Competition), WDI’s Educational Outreach and its publishing division, GlobaLens, will lead a webinar June 21 on the case writing process. Click here to register.

WDI’s Marc Robinson will lead the hour-long webinar, which will start with a brief overview of case method teaching and learning, followed by guidelines for the first steps of writing a case study. Specifically, participants will learn how to develop solid, measureable teaching objectives, choose a case topic, determine an organization or company to feature, gather credible background information, and create a case outline.

“Many first-time case writers assume the first step is simply to have knowledge of a specific decision or situation,” Robinson said. “They are often surprised to learn that developing measureable teaching objectives should come first in the process.”

Robinson said the initial steps in writing a case are very important because they set the foundation for the rest of the case writing process.

“Therefore, case writers should not underestimate the complexity and attention required in developing solid teaching objectives, choosing a topic, and selecting an organization or company to feature,” he said.

Related:

Introducing the 2013 NextBillion Case Writing Competition Judges

The NextBillion Case Writing Competition Returns for 2012-13: How You Can Contribute to Thought Leadership for Good