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Wednesday, December 16, 2009

VisionSpring Shows How Glasses Make an Impact

By Rob Katz


You have to see it to believe it - no pun intended.  VisionSpring, the award-winning social enterprise, has released a new video highlighting its impact on base-of-the-pyramid communities around the world.

I had the pleasure of attending a recent VisionSpring community gathering here in New York, where the team debuted the video and introduced its new Chief Operating Officer, Sean Mayberry.  It's fantastic to see (pun intended) VisionSpring grow with my own eyes.  In just the past two years, they have spun out from Scojo New York, changed their name, launched a runway capital campaign and developed a fantastic storytelling machine.  In addition, they're working closely with leading BoP academics - most notably the University of Michigan's Ted London - to measure their social and financial impact on low-income consumers.

Without further ado, the new video:

VisionSpring 2009 Global Video from John-Michael Maas on Vimeo.

(Full disclosure: Acumen Fund, a sponsor of NextBillion, is an investor in VisionSpring.)

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