July 29, 2010 — 07:12 am
This post is part of a series that introduces iuMAP, a web-based social enterprise directory developed by Ayllu and launched in media partnership with NextBillion. The purpose of the series is gathering feedback from the NextBillion community as the map unfolds and to share some of the information we've collected and analyzed. You can help triple iuMAP's size by submitting social enterprises and giving feedback. You can also catch up on the series reading the first, second and third entries.
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This post is the second entry in a series focused on microfranchising, a common way many social enterprises distribute their products. There has been some great discussion of microfranchising recently (such as this SSIR article). This series provides an overview of different types of microfranchising, profile many enterprises that are employing the method, and provide information for both investors and those looking for funding. The last post gave a general overview of what will be covered in the series. This post focuses on one of the most common models- the business-in-a-bag.
Business-in-a-bag. It's a blissfully self-explanatory moniker. For VisionSpring, a social enterprise that trains men and women to sell reading glasses to members of their village communities and beyond, the business-in-a-bag contains everything its vision entrepreneurs need to run their microfranchises- eyeglasses, eye charts, repair kits, uniform, marketing materials, forms, etc., "Like Subway has a franchise store, our backpack is our unit of franchise. That backpack has all the contents people need to start their little business," says VisionSpring founder Jordan Kassalow. The same is true for LivingGoods, a social enterprise in East Africa with a similar model that focuses on the sale of health products, which prevent or treat diseases like malaria and promote family planning, reproductive health and personal care. LivingGoods was born out of the realization that prevention and treatment for diseases like malaria and diarrhea weren't lacking, but a systematic mechanism to distribute such items to those in need certainly was. Another example is ToughStuff, which sells solar panels through village entrepreneurs in Madagascar with a 'Business in a Box' model.
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