NutriStar powdered beverage

-Project status: Active
-Sectors: Government Activity | For-profit Activity
-Funding source: Private Investment Funded | Philanthropy Funded | International Agency Funded
-Location of project: Venezuela | Nicaragua | Philippines | Latin America | Asia Pacific
-Project type: Water Activity | Health Activity | Consumer Products Activity

Managing Organization: Procter & Gamble

Managing Organization URL:
http://www.pg.com



NutriStar powdered beverage

Related URLs:
(NutriStar was originally branded as NutriDelight): http://www.nextbillion.net/activitycapsule/1211


Activity Description: NutriStar is a low-cost powdered drink mix containing all the vital micronutrients (including iron, iodine, and vitamin A, nutrients that are essential to human development) , is stable, easily digestible, and tastes good. Because the packets are sold in single-usage form, they are portable, affordable (US$.30) and easy to store long-term.

After a few unsuccesful marketing attempts in the Phillippines and Venezuela, P&G is now fully-functional and succesful in Nicaragua. By using a partnership/licensing model with a local manufacturer, P&G has ensured cheap manufacture and wide distribution of the product to at-need sectors. This partnership additionally benefitted the local community, as the production and sales of NutriStar required the creation of more sustainable livelihoods.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Basic HTML tags are accepted.
  • To ensure that you are human, your comment must first be previewed, then posted to the site. Please click "Preview" to see how your comment will look when posted.