Activity Description: Proctor and Gamble (P&G) is producing a variety of new consumer goods aimed at BOP markets. It's PUR water filters, for example, were designed to be low-cost and easy-to-use, manufactured with technology and ingredients based on municipal systems in developing countries. The devices remove bacteria, viruses, and parasites, giving consumers control over their own water supply. P&G sells PUR filters to consumers as well as aid agencies. Another innovative new Tide product in the Philippines is saving water in households that rinse laundry manually. Instead of having to rinse soapy clothes three or four times, consumers rinse only once if they use Tide 1-Banlaw (Tide 1-Rinse, in English).