
Someone or something that is disruptive is usually associated in the negative. The sub-prime mortgage crisis has disrupted financial and housing markets. That's bad. My son was being disruptive at dinner while someone else was talking. That's bad too.
But I believe the idea of being deliberately disruptive can be a huge positive when used in the development of strategies, organizations, products, business models and markets. Specifically, disruption can be useful for companies that are trying to serve low income markets and eradicate poverty, all while building a successful business venture.
Back in early 2005, I read CK Pralahad's The Fortune at the Bottom of the Pyramid and Clayton Christensen's Innovator's Solution just as I started my new job as co- General Manager of the Emerging Markets Platforms Group at Intel. Our group was responsible for developing and selling new PC and mobile products designed to meet the specific needs of those at the bottom of the pyramid.
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