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"...you can have the very best technology in the world, and if you don't get it out there and market it, if you don't have a distribution network, then it doesn't have any impact."

Martin Fisher, Co-Founder and CEO, KickStart

Creating markets at the base of the pyramid is hard work.  This theme that has resurfaced again and again in my recent work, whether at a gathering of budding BoP-focused entrepreneurs or during a conversation with established social innovators.

What do we mean by 'market creation'?  What role does it play in BoP venture creation?  And why is it so often overlooked by entrepreneurs, investors, policymakers and pundits?  In this post, I'll touch on these issues by citing examples that have surfaced recently in my work, including insights from the Acumen Fund portfolio.

(This post continues past the break; click "Read More" to continue)