
Guest blogger Jocelyn Wyatt works for the design firm IDEO, leading its base of the pyramid projects. Prior to joining IDEO, Jocelyn was an Acumen Fund Fellow in Kenya. She holds a MBA from Thunderbird. Jocelyn blogs at Design and Reach.
By Jocelyn WyattAs NextBillion.net mentioned last week,
The Rockefeller Foundation and
IDEO recently presented their research on how design firms can get more involved in social sector work. We presented this work in the form of a how-to guide and a workbook on how to use design to intentionally create positive social impacts and have
posted the deliverables online.
Before I joined IDEO, I wondered (like most of you probably do) what application design could have to addressing some of the world’s largest problems. Tim Brown does a great job laying out the basics on design thinking in a recent article in Harvard Business Review entitled
Design Thinking.
During the course of our work with Rockefeller, we had 142 conversations with social entrepreneurs, foundations, management consultants, academics, writers, and designers. What we heard over and over again was frustration with the progress in addressing the problems that we all care about and excitement about the potential of design thinking as a new approach.
Three aspects of design thinking that are particularly salient for social enterprises are empathy, prototyping, and storytelling.
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