
Autor's note: The views expressed in this blog contribution do not necessarily reflect those of the IADB.
In this post, Mejía responds to Allen Hammond's series on taking Base of the Pyramid models to scale. This week, NextBillion.net will publish responses from a number of BoP experts and practitioners, followed by a concluding post from Hammond.
By Francisco Mejía
The "sector approach to scale" that Al Hammond is advocating is entirely consistent with the fact that needs are "sector specific": we all have housing, health or education needs. And it is also consistent with the idea that scale can be achieved by taking advantage of the notion that similarities in sector specific market conditions and industry structures might validate "easy" translation of business models from one place to another.
But this approach has shortcomings, one of which we could dub the "lost in translation" challenge. If one tried to replicate the CEMEX Patrimonio Hoy self-construction model from Mexico to Chile or Argentina, one would find that in those markets, self construction is virtually non existent.
(This post continues past the break; click "Read More" to continue)


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