
Lapdesk’s business model is unique because it capitalizes, literally, on the desks’ advertising real estate to attract company sponsorships. Companies buy the desks, which are then emblazoned with corporate branding, and given to the students of facilities-poor schools. Lapdesk CEO Shane Immelman has been well-recognized for his work, receiving the “Proudly South African New Business of the Year” award in 2005 and becoming an Endeavor entrepreneur in 2006.
When he is not moderating panels at conferences like: Controlling Our Destiny: Celebrating Africa’s Success, presented by the Africa Business Club at HBS, Prof. Isenberg finds time to write about super chickens, remittances in Latin America and FOPSEs (rhymes with oopsy) like Lapdesk. Confused? Then read on…
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