Guest blogger Jill Finlayson is the Marketing Manager of Social Edge, the leading online community by and for social entrepreneurs. She is a graduate of UC Berkeley, with a degree in Political Economy. This post first appeared on Social Edge.
By Jill Finlayson
Yesterday was
Blog Action Day with a focus on poverty. Looking at this topic through the lens of the
Social Capital Conference held this week, there is hope and a rising tide of interest in
investing in social enterprise (for profit,
hybrid, and not for profit) as one way of directing resources toward solving problems of equity and environment (the latter also disproportionately impacts the poor).
I am reminded of a comment made by one of the founders of
B Corporation some time ago when he was pitching his venture - he pointed out that with most revenue passing through for-profit companies, to really affect change, you need to change the private sector. This conference helped spotlight those opportunities and the interest by entrepreneurs, family funds, grantmakers, and investors alike, in bringing about change on a significant scale. It was a rare ray of positive light in the otherwise bleak financial landscape.
I participated in the panel on online communities with colleagues from
Just Means,
Changents, and
Change.org. And perhaps the most unifying point was the desire to help people connect with social entrepreneurs and causes they care about, and enable them to take action. Whether choosing to work for ethical companies, buy locally grown organic foods, or support social entrepreneurs, people are coming together as powerful tribes demanding and causing change.
But they need help, and that is where the social entrepreneur comes in. As
Seth Godin says in his book Tribes, "there are now more tribes, smaller tribes, influential tribes, horizontal and vertical tribes, and tribes that could never have existed before ... All of it is worthless if you don't decide to lead. ... The market needs you (we need you) and the tools are there, just waiting. All that's missing is you, and your vision and your passion."
So with that in mind, and because Social Edge is all about practical, tactical tips, I'd like to share with you some of the great insights about
how to pitch your social venture from the SoCap conference. Whether you are pitching your social venture to investors or grant makers, the tips from the session were packed with concise guidelines for successful pitching. Here are the take-aways in a nutshell:
(This post continues past the break; click "Read More" to continue)
On Coconets by Juboken Enterprise
On Interview: Randall Kempner Takes the Reins at ANDE
On A Preliminary Benchmark for Community Scale Water Treatment
On UN Launches Project to Support Micro-Entrepreneurs in Bangladesh
On WIZZIT - Bringing Cellphone Banking to the Unbanked