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The tagline for Brazilian venture capital firm AxialPar is "Investing in Sustainability," but speaking with Director Paulo Bellotti, it quickly becomes clear that a knowledgeable firm in the green SME sector must be focused on more than just a company's environmental benefits. Paulo explains that investors moving into the profitable but largely uncharted territory of SME finance must have a holistic approach with any investment, taking into account sustainability impacts, but also placing a heavy emphasis on new technology, strong management and clear market opportunities. It is on these foundational principles that AxialPar has based its efforts, mitigating the risk inherent in investing in small green companies by focusing on high-growth sectors including health foods, renewable energy and clean technology. Paulo asserts that small enterprises have an advantage in these newer industries, as their flexibility relative to larger corporations allows them to quickly adapt new environmental technologies to specific market demands.
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