by Rajya Karipineni - New Ventures India
Satva is the Sanskrit word for Purity. It is also appropriately the brand name under which Suminter India Organics sells a wide variety of organically grown, non-perishable produce. Suminter’s farmers meet the highest international organic standards to bring consumers a healthier product that in turn gives farmers a safer and cleaner environment in which to work.
Three years ago, the Suminter team took the initiative to provide local farmers with the necessary training and certification from Skal International, an internationally recognized organics certifying body. Now, Suminter contracts with over 600 of these farmers, buying back all of their products and providing the necessary farming inputs for organic cultivation. Suminter then provides the forward linkages that farmers require to bring their products to market. Through this process, farmers incur substantially lower costs and also receive a 10 percent premium over market prices. In this way, Suminter India Organics bridges the gap between the company’s suppliers and the global market, commercializing their products through a fair and transparent process. Fairness is, in fact, the foundational philosophy of Suminter, and the company will soon receive Fair Trade certification in addition to its organics certification.
Driven by a commitment to quality and transparency, Suminter India Organics has built lasting relationships with its current customer base in the Netherlands and the United States. To support their activities abroad, the company created a division in the Netherlands that meets growing demand for the distribution of their product. Through this branch, Suminter has captured the entire value chain, from the farm to the market. Their Netherlands division handles warehousing and marketing, which eliminates third party exporters and traders. It is this type of integrated supply chain that differentiates Suminter from its competitors.
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