A quick reminder, if you may have forgotten: The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid will be released today at the International Finance Corporation.  C.K. Prahalad, Nariman Behravesh, Jonathan Lash, and Michael Klein will be speaking.  Check my post from last Wednesday for the full details; if you need an invitation, please contact us immediately.

The event starts at 11:00 am, which is when the publication's web sites will go live as well.  We have developed special content and discussion space for The Next 4 Billion.  The main publication page features the full-text executive summary in HTML, as well as chapter-by-chapter PDF downloads.  Readers can also access in-depth data tables on the BOP in 36 countries, and PowerPoint graphic presentations.  You can also order the print book (hint, hint) and read author bios.

Here on NextBillion.net, we've developed a special page dedicated to discussing The Next 4 Billion within our BOP community.  Check back reguarly for updates and analysis from the book's authors, as we give our insights on the book, chapter by chapter.  The first post will be a direct report from today's launch event, for those unable to attend.

Finally, we have partnered with Earthtrends, WRI's esteemed information portal, to develop BOP indicators.  Those should be live onsite today as well.

Questions?  Let me know by suggesting a story, submitting a comment, or simply by contacting us.

Today's The Next 4 Billion book launch event at the International Finance Corporation was a success by any measure.  There was a full house to hear C.K. Prahalad, Nariman Behravesh, Michael Klein, and Jonathan Lash.  Books ran out (if you were there and didn't get a copy, let us know).  We will have a full recap of the day's events here at NextBillion.net tomorrow; Al Hammond has already promised to blog, and I will be offering my synopsis of the speakers and Q&A.

In the meantime, a few small articles have appeared here and there regarding the book and its data.  Earthtrends developed a set of indicators based on the BOP data inside TN4B, and put out a release highlighting them.  The WRI home page also has an article about the book and how it came to fruition (full disclosure - I wrote that).  Have you seen other articles about the book?  Other sites or blogs covering it?  Please let me know (comments below or by contacting us.)