
Yesterday, I recommended a back issue of IDBAmerica; today, I’m piggybacking on conventional wisdom to determine my book recommendations. I am an infrequent
Amazon.com user, but I am sold on their community-driven recommendation feature. You know what I’m talking about – if you click on a given book, Amazon runs a query through its database and tells you that other people who bought this also viewed/bought/enjoyed X. For instance, if you search for "
Fortune at the Bottom of the Pyramid", Amazon would tell you that others interested in it also purchased "
Capitalism at the Crossroads." The search results are weighted using algorithms I could never claim to understand, but certain books appear before others in what seems to be a logical arrangement based on popularity or number of copies purchased.
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