I hear the average person in Latin America consumes one coke per day. Not a particularly scholarly source, but I asked a friend who had just gotten back from a long stint in the region why he felt this was the case.... he said that in Brazil at least he had met several women who bought liters of coca-cola every week even if they could ill afford it because as he quoted them, "my husband should be able to have a coke with every dinner. I can afford that." In other words he felt that for many, being able to drink a coke with every meal was a sign of status. I was thinking about this at a team meeting for New Ventures today when I distributed a few examples of possible newsletters for us to produce (I'll announce when the first one is published). The layouts and content worked, but my titles all got more or less trashed... for the record I still think "Rising Ties: Exploring the hidden connections that will lift all boats" is a cool heading for a report on global development trends. But I digress.



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