Businesses interested in exploring base of the pyramid markets often ask for hard data: how many people? Where do they live? What do they spend money on? BOP pioneers CK Prahalad and Stuart Hart have done well for themselves and their ideas, as demonstrated by the success of their latest books. For the data-hungry manager, though, these books leave something to be desired – both are primarily anecdotal and make vague estimates about the size of the BOP. I have good news for managers – that’s all about to change.



add to del.icio.us
add to digg
related at technorati



On Market Creation at the Base of the Pyramid: It Isn't Easy
On Taking BoP Strategies To Scale Pt. 3: World-Class Healthcare for the World’s Poor
On Drishtee: Rural Health Franchising
On Reviewing a New BoP Critique Published in Innovations Journal
On Connecting Base of the Pyramid Producers to Markets