
I was just finishing college in the late 90s when I first heard of the phrase ‘race to the bottom’. A few activist friends of mine had arranged a screening of
Global Village or Global Pillage, an award-winning documentary that examined the harsh consequences of unchecked globalization. In spite of its underlying optimistic message about community organizing and empowerment, it painted a bleak picture of the private sector’s unquenchable thirst for profit and market domination.
“Today's global economy lets corporations pit workers and communities against each other to see who will provide the lowest wages, most abusable workers, cheapest environmental costs, and biggest subsidies for corporations. The result: a race to the bottom in which conditions for all tend to fall toward the poorest and most desperate.”
At the time there seemed to be a certain inevitability to it all, and part of me couldn’t help but hope that corporations sped up their efforts, because the sooner they hit the bottom, the sooner they could start moving back towards the top. But then a funny thing happened on the way to the bottom - a number of companies began to realize that the quest for continued profitability and growth in the next century might actually lie at the top!
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