
Bal offers three primary justifications for them. First, it reduces costs; second, it increases sender control, "lowering waste and misuse"; third, it offers "the sender more options" for productive use, such as savings, build-up of capital, etc.; and fourth, it fosters creativity in the pipeline. My concern comes in points 2 and 3, as both are, to my perhaps over-sensitized ears, reminiscent of the "top-down" and "north to south" control that has so plagued development policy in the past. A considerable amount of criticism of the BOP agenda (particularly as relates to Prahalad's enthusiastic portrayal of creating the capacity to consume) has revolved around "misuse" of this new-found buying power. This approach can, and often does, take on a moralistic tone; however well intentioned, this kind of guidance is usually counterproductive. Economic empowerment is all about choice, and yes, some of the choices will be less than fully efficient, or productive, or even healthy.
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