I received an e-mail from Chris Coldeway, a Worldchanging colleague who recently moved to India to work for the strategy consulting firm Monitor Group. Chris is working with Monitor to build its consulting practice in Mumbai around "market-based strategies to create social change." He reports:

We have initiatives in housing, agriculture, and healthcare, and are expanding both the project base and the team itself. We are looking to hire people at the senior- to mid- level for positions here in Mumbai. Ideal candidates would be strategy consultants who are interested in applying their skills in a social sector arena.

Interested? The job description is attached to this post (PDF).  Update: Please contact Suchitra Shenoy for more information (suchitra_shenoy [at] monitor (dot) com).

Three quarters of India's population lives in rural areas. Individual households in these communities tend to spend about $50 per year on primary healthcare. This is hardly enough to pay for private coverage, yet many of these underserved consumers are not reached by government programs. While the annual expenditures households in the countryside make toward health services may not amount to much individually, they collectively represent the kind of impressive purchasing power we often refer to in discussion of BOP-oriented business models.

Gram Mooligai, a recent addition to the New Ventures portfolio, recognized that the gap between poor, rural dwellers and basic healthcare could be profitably filled by a company willing to meet the specific needs of these consumers.