Hard to believe that someone in the concrete industry of all places would have a social conscience in addition to well-honed business acumen, but that is indeed the spirit in which the EcoCreto company’s founders operate. New Ventures’ Sara Standish interviewed Nestor de Buen about his company recently and he had this to say about his motivations:

“When someone invites me to talk about EcoCreto, I spend most of my time talking about the water problem, because it’s what really scares me. I think of my sons and daughters and the kind of country they are going to have if we don’t take action.”