Trendwatching.com recently posted a good piece on Sachet Marketing, a BOP strategy already being used successfully to sell a variety of consumer products ranging from soap to cell phone minutes. The approach involves serving up products, services and loans in affordable portions, sachets or sizes, so that consumers get to know and like a brand. The practice was named after Hindustan Lever's successful introduction of single-use shampoo sachets in India.

The strategy of miniaturization provides an easy inroad to the BOP for companies wary of the perceived risks and uncertainties of entering this new market. I think of it as the low-hanging fruit, or BOP-lite, in that there really isn't much product innovation involved. Rather, it's simply repackaging or tweaking the distribution of what a company is already doing.