A controversial title, to be sure. The Myth of CSR (PDF), published in this month's issue of Stanford Social Innovation Review, identifies a key truth about corporate social responsibility while failing to take the next step. Deborah Doane hits quickly on CSR's underlying fallacy: "ultimately, trade-offs must be made between the financial health of the company and ethical outcomes. And when they are made, profit undoubtedly wins over principles." Bravo, Deborah!