Changemakers’ Solutions Mosaic provides us with a useful
visual when it comes to business models that work in low-income markets.
The mosaic (it probably ought to be called a matrix instead, but oh well) has
both X and Y axes; they list distinguishing features of low-income markets and corresponding
business principles that are emerging to address them. At the intersection of each row/column,
Changemakers provides a link to an enterprise using the business model in
question to address that column’s feature.
CEMEX, Casas Bahia, and the Aravind Eye Hospital are among the stalwart enterprises listed; others may not have appeared on your radar quite yet. All in all, a very cool tool – check it out. As an aside, what rows or columns would you like to see
added to the Mosaic?
(via WorldChanging - thanks, Alex!)


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