Q. How can business strategy that you describe here provide an alternative to extremist ideology and terrorism?
The leaders of terrorist organizations are, more often than not, driven by extremist ideologies. Militant Islam, for example, weaves together fundamentalist religious beliefs, moral values, and a radical political agenda to create a particularly virulent form of such extremism. As the leaders of such groups know, however, special circumstances are required to attract the large numbers of people needed to effectively advance the cause. Most people are not born to be suicide bombers or militia members. It takes a lifetime of neglect, despair, dashed hopes, thwarted opportunities, or worse--intimidation, exploitation and humiliation--to drive most people to such extremes. Only by reversing the conditions that breed such behavior--poverty, inequity, hopelessness, loss of dignity--will we deal with the root cause of the problem. Yet while thousands of lives were lost or altered forever by the events of 9-11, and hundreds of known terrorist leaders have since been killed or captured, these underlying conditions remain largely unchanged--or have perhaps even worsened. Terrorism, in short, is a symptom; the underlying problem is unsustainable development.


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