With little legacy infrastructure, inefficient markets, and a vast amount of unmet needs, the BOP represents an enormous opportunity for research and development firms looking to translate new technologies into financial returns.
Some of the best prospects today are in the energy industry, where investments in alternative or clean energy technologies has doubled in recent years. For example, venture capital firms have increased their investments in solar cell start-ups based on nanotechnology, anticipating cost breakthroughs that would enable them to tap the huge, unmet demand for energy in emerging markets, especially in rural areas. The idea is to incorporate solar cells into thin flexible sheets of plastics that could serve as roofing or building materials. The companies developing the technology estimate it will be able to provide energy for as little as $1 per watt - as low as the electricity currently provided by utilities.


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