Nicaragua

Agora Partnerships - Beyond Microfinance


Managing Organization: Agora Partnerships

Activity URL:
http://agorapartnerships.org/
Activity Description:
Most aspiring entrepreneurs in poor countries are caught in a development blind spot. Too big for microfinance, too small for traditional lending, they represent perhaps the greatest under-utilized asset of poor countries.

Agora Partnerships is a community of development and investment professionals, volunteer consultants and entrepreneurs committed to launching and growing successful, socially-responsible businesses in emerging markets. We leverage investment in areas where inefficient capital markets and other formidable barriers to entrepreneurship have prevented talent from achieving its full potential.
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NutriStar powdered beverage


Managing Organization: Procter & Gamble


NutriStar powdered beverage

Activity URL:
http://www.wbcsd.ch/Plugins/DocSearch/details.asp?strDocTypeIdList=1&DocType=1&StrCharValList=771&DateStart=01.01.1753&DateEnd=3
Activity Description: NutriStar is a low-cost powdered drink mix containing all the vital micronutrients (including iron, iodine, and vitamin A, nutrients that are essential to human development) , is stable, easily digestible, and tastes good. Because the packets are sold in single-usage form, they are portable, affordable (US$.30) and easy to store long-term.

After a few unsuccesful marketing attempts in the Phillippines and Venezuela, P&G is now fully-functional and succesful in Nicaragua. By using a partnership/licensing model with a local manufacturer, P&G has ensured cheap manufacture and wide distribution of the product to at-need sectors. This partnership additionally benefitted the local community, as the production and sales of NutriStar required the creation of more sustainable livelihoods.
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NutriDelight


Managing Organization: Proctor and Gamble

Activity URL:
http://www.wbcsd.ch/web/publications/case/nutridelight_full_case_final_web.pdf


Activity Description: NutriDelight was a Proctor and Gamble health drink originally designed to give children needed nutrients in Venezuala. The drink was a result of a unique public-private partnership with USAID. The product was initially sold in McDonalds within the country, but was eventually removed due to political instability. Rebranded as NutriStar, the drink is now manufactured and distributed in Nicaragua.
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