Activity Description: ISI has identified a unique niche market that it believes will translate into a promising business opportunity. In both the U.S. and in Mexico ISI is formalizing agreements with organizations that currently cater to or want to offer products and services to the Latino market. These include hometown community organizations, local and national money transfer, check-cashing and pay-day loan organizations, and local and national convenience store and pharmacy chains. Mexican companies such as Gigante, Elektra and Novamedic are already part of the program.

ISI’s vision is to become the leading international merchant-based network and gateway servicing the underserved and underbanked Latino community. The ISI proposition looks to capitalize on three very large and distinct but converging trends:
1) The growth of the Hispanic demographic market
2) The growth of the international cash remittance market and
3) The growth in the use of stored value/gift cards.

ISI provides an alternative means for the transferring of hard-earned funds to family members in Mexico for basic needs: food, clothing, household items, medical care, pharmaceuticals, infant needs and housing. By cutting out the middleman, the ISI Tarjeta Más™ Program allows an immigrant to send money in the form of a stored value/gift card to a family member or friend, this way the money is targeted to a specific field or industry. In addition, it allows hard-working individuals in the U.S. to keep more of their wages by lowering the costs of money transfers.