Activity Description: Procter and Gamble has developed a cheap water-filtration system to serve poor communities with no access to clean water. Because the filters are easy-to-use and sold in single-usage form, they are affordable (US$.10) and easy to store and distribute. One packet is enough for 10 gallons, or about two days for a family.

While this filter is largely donated to communities and in bulk for emergency relief, P&G is testing distribution via a sustainable business model in Guatemala, the Philippines, Morocco and Pakistan. A commercial market approach helps to leverage the technology innovation, distribution and marketing infrastructure of the private sector with the advocacy, education, and research efforts of collaborating groups to build awareness of the need to properly treat and store water.