Activity Description: Vidya, Hindi for "knowledge," is a computer literacy program run by Aptech Ltd., one of the two largest computer education and training companies in India. As a part of its corporate citizenship effort, Aptech launched the Vidya program in 1999 to expand its course catalog beyond the company's core offerings targeted at computer professionals and corporate markets. Vidya allows Aptech to reach underprivileged students, casual computer users, and those who thus far have had little or no contact with computers, such as retirees. The course is profitable, though with lower margins than most of Aptech's offerings. However, Vidya acts as a feeder for higher level courses offered by Aptech and has increased Aptech's market share in the IT training/education market in India, opened new markets, particularly in state and national governments and schools, and helped to pave the way for increased international expansion. The success of Vidya has been based on a replicable and effective business model, a highly motivated management and franchise team, and excellent course material.