Activity Description: Mytry faced a difficult challenge while designing a marketing strategy for their filters in India: communities were not aware of the dangers of high fluoride levels in their water. Mytry hired an award-winning group of entertainers to travel to different communities and educate people about the benefits of the Mytry fluoride removal filter. Mytry De-Fluoridation Filter Technologies can remove fluoride from water and prevent illness. The filter technology was developed with IIT Kanpur, a leading technical institute in India, and has been proven to remove fluoride, making groundwater safe for consumption