The World Resources Institute and the International Finance Corporation cordially invite you to the presentation of the report:


Discussions of base of the pyramid (BOP) markets have relied principally on business case studies and rough estimates of market size. WRI, with the cooperation of the International Finance Corporation, has enjoyed unique access to national household surveys for the purpose of understanding low-income communities as economic actors. Drawing on income data from 110 countries and standardized expenditure data from 36 countries across the globe, the report is an important first look at the market opportunity represented by four billion individuals who make up the BOP. This briefing on the report and the follow-on discussion of business strategy and market research will be the first public review of the report and its data.

The launch will be held on Monday, March 19 at 11:00 am at the IFC Auditorium.

Featuring:

• C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy, Stephen M. Ross School of Business, University of Michigan
• Nariman Behravesh, Executive Vice President and Chief Economist, Global Insight, Inc.
• Michael Klein, Vice President for Private Sector Development for the World Bank and IFC, and Chief Economist, IFC
• Jonathan Lash, President, World Resources Institute

Light refreshments follow the program.

For reasons of IFC building security, an RSVP is required. A badge will be prepared in advance for each attendee.

Please send RSVP to Julia Tran, jtran (at) wri [dot] org. A photo ID is required for entry into IFC building.

For more information, call Ms. Tran at 202.729.7772