ICICI Bank, India's second largest financial institution, is betting its future expansion on leveraging new partnerships and innovative uses of ICTs to profitably market banking services to the poorest of the poor. The bank has combined its capital and expertise with the social mobilization strength of existing microfinance organizations and self-help groups (SHGs), in order to help such groups scale up their activities. In two years alone, the company has increased the number of SHGs it serves from 1,500 to more than 8,000. To further increase their rural presence, ICICI has also partnered with several Internet kiosk networks that will utilize ICTs to provide online banking services. By formalizing the rural financial services market, ICICI is fulfilling the long unmet demand for rural credit at an interest rate that enables the borrower to lift themselves out of poverty.

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