e-Choupal, India

Submitted by John Paul on October 4, 2005 - 11:24.
Published in: |
Date of talk or publication:
August 2003
Organization:
World Resources Institute
Description:

In a country where 200 million people are engaged in farming or related activities, ITC is developing its internationally competitive agricultural business by empowering, not eliminating, the independent small farmer. The company is setting up of a network of Internet-connected kiosks, known as e-Choupals, through which farmers can receive all the information, products and services they need to enhance their farming productivity and receive a fair price for their harvest. Through the choupal, ITC sources the farmer's produce directly, reducing its procurement and transaction costs. Currently ITC has set up 4300 e-Choupals covering six states and 25,000 villages. By 2010, the e-Choupal network plans to cover over 100,000 villages, representing one sixth of rural India, and create more than 10 million e-farmers.

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About he e-Choupal system
Submitted by Political issues on October 2, 2007 - 01:23.
Thank you for the information and I think e-Choupal system gives farmers more control over their choices, a higher profit margin on their crops, and access to information that improves their productivity. By providing a more transparent process and empowering local people as key nodes in the system, ITC increases trust and fairness.And I thank for the Craig for providing such information.
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Political issue
Submitted by Political issue on October 9, 2007 - 02:57.
Thank you for the information on the issue of the matter,The farmers can use the computer to access daily closing prices on local mandis, as well as to track global price trends or find information about new farming techniques—either directly or, because many farmers are illiterate, via the sanchalak. They also use the e-Choupal to order seed, fertilizer, and other products such as consumer goods from ITC or its partners, at prices lower than those available from village traders.
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