Date of talk or publication:
December 2003
Organization:
University of Michigan
Description:
Around the world, 2.2 million people die from diarrheal disease
every year. Children are especially at risk - one child dies every 30
seconds. India alone contributes thirty percent of the world's
diarrheal deaths. By teaching and demonstrating the benefits of
handwashing through both UN and branded programs that reach into the
villages, Hindustan Lever Ltd. is reducing infectious disease and
improving soap sales.
To view the case study, either click on the attachment below, or view the original link here.
On Market Creation at the Base of the Pyramid: It Isn't Easy
On Taking BoP Strategies To Scale Pt. 3: World-Class Healthcare for the World’s Poor
On Drishtee: Rural Health Franchising
On Reviewing a New BoP Critique Published in Innovations Journal
On Connecting Base of the Pyramid Producers to Markets